We're not a sweetener brand. We're a sweetener house!

Ingredient Agnostic by Design

Because we’re not tied to one molecule or manufacturer, we can objectively compare and combine stevia, monk fruit, rare sugars, soluble fibres, polyols and more – always optimising for taste, label, cost-in-use and supply security for your brand.

Taste wins, Cost keeps. it on the shelf.

We engineer sugar-like sweetness curves and build back body and mouthfeel.

We benchmark multiple routes and model cost-in-use for every concept so your launch is commercially robust, not just technically interesting.

We make competitors collaborate for you

Most suppliers work in silos and optimise for their own portfolios. SweetEQ Labs exists to break down those silos – designing systems that can include two or three competing technologies in one delivery system, all aligned around your brief, not their limited portfolio.